{"id":972,"date":"2025-12-24T10:47:40","date_gmt":"2025-12-24T01:47:40","guid":{"rendered":"https:\/\/www.lightstone.blog\/?p=972"},"modified":"2025-12-24T10:47:40","modified_gmt":"2025-12-24T01:47:40","slug":"vpon%e3%81%8c%e8%a8%aa%e6%97%a5%e5%a4%96%e5%9b%bd%e4%ba%ba%e5%90%91%e3%81%91%e3%80%8c%e3%82%a4%e3%83%b3%e3%83%90%e3%82%a6%e3%83%b3%e3%83%89pdooh%e3%80%8d%e3%82%92%e6%8f%90%e4%be%9b%e9%96%8b%e5%a7%8b","status":"publish","type":"post","link":"https:\/\/www.lightstone.blog\/?p=972","title":{"rendered":"Vpon\u304c\u8a2a\u65e5\u5916\u56fd\u4eba\u5411\u3051\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9pDOOH\u300d\u3092\u63d0\u4f9b\u958b\u59cb\uff01\u30e2\u30d0\u30a4\u30eb\u3068\u9023\u643a\u3057\u7a7a\u6e2f\u30fb\u8857\u30ca\u30ab\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u5c55\u958b\u3092\u5b9f\u73fe"},"content":{"rendered":"<h2>\u2708\ufe0f \u8a2a\u65e5\u5916\u56fd\u4eba\u306b\u7279\u5316\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3092\u5b9f\u73fe<\/h2>\n<p>\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9pDOOH\u300d\u306f\u3001\u8a2a\u65e5\u4e2d\u306e\u5916\u56fd\u4eba\u65c5\u884c\u8005\u306e\u884c\u52d5\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7a7a\u6e2f\u5185\u3084\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u5f80\u6765\u304c\u591a\u3044\u8857\u30ca\u30ab\u306e\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3092\u5bfe\u8c61\u306b\u3001\u56fd\u969b\u7dda\u5229\u7528\u8005\u3084\u8a2a\u65e5\u5916\u56fd\u4eba\u304c\u591a\u304f\u96c6\u307e\u308b\u30a8\u30ea\u30a2\u3092\u4e2d\u5fc3\u306b\u3001\u52b9\u7387\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>\ud83d\udccd \u7a7a\u6e2f\u3067\u306e\u5e83\u544a\u63b2\u8f09\u3067\u9ad8\u3044\u95a2\u5fc3\u6642\u306b\u30ea\u30fc\u30c1<\/h2>\n<p>\u7a7a\u6e2f\u306f\u3001\u8a2a\u65e5\u5916\u56fd\u4eba\u304c\u5fc5\u305a\u7acb\u3061\u5bc4\u308b\u91cd\u8981\u306a\u5834\u6240\u3067\u3059\u3002\u672c\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u56fd\u969b\u7dda\u306e\u5230\u7740\u30fb\u51fa\u767a\u30d5\u30ed\u30a2\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7a7a\u6e2f\u5185\u306e\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3078\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8a2a\u65e5\u76f4\u5f8c\u3084\u5e30\u56fd\u524d\u3068\u3044\u3063\u305f\u3001\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u95a2\u5fc3\u304c\u9ad8\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2>\ud83d\udcf1 \u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3068\u306e\u9023\u52d5\u3067\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b<\/h2>\n<p>Vpon\u304c\u5f37\u307f\u3068\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u5411\u3051\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5e83\u544a\u3068pDOOH\u3092\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4f53\u9a13\u306e\u4e00\u8cab\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002\u7a7a\u6e2f\u3084\u8857\u30ca\u30ab\u306eOOH\u3067\u8a8d\u77e5\u3092\u5f62\u6210\u3057\u305f\u5f8c\u3001\u30e2\u30d0\u30a4\u30eb\u4e0a\u3067\u8a73\u7d30\u306a\u60c5\u5831\u3092\u8a34\u6c42\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3059\u3068\u3044\u3063\u305f\u8a2d\u8a08\u304c\u53ef\u80fd\u3067\u3059\u3002OOH\u3068\u30e2\u30d0\u30a4\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u914d\u4fe1\u306f\u3001\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u8a18\u61b6\u5b9a\u7740\u3068\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u306b\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u2728 DSP\u914d\u4fe1\u306b\u3088\u308b\u67d4\u8edf\u306a\u904b\u7528<\/h2>\n<p>\u5f93\u6765\u306eOOH\u5e83\u544a\u306f\u3001\u51fa\u7a3f\u671f\u9593\u3084\u4e88\u7b97\u306e\u67d4\u8edf\u6027\u306b\u8ab2\u984c\u304c\u3042\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9pDOOH\u300d\u306f\u3001DSP\uff08Demand Side Platform\uff09\u3092\u901a\u3058\u305f\u914d\u4fe1\u306b\u3088\u308a\u3001\u4ee5\u4e0b\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p>\u4e88\u7b97\u306b\u5fdc\u3058\u305f\u67d4\u8edf\u306a\u51fa\u7a3f\u304c\u53ef\u80fd<\/p>\n<\/li>\n<li>\n<p>\u914d\u4fe1\u30a8\u30ea\u30a2\u3084\u6642\u9593\u5e2f\u3092\u7d30\u304b\u304f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/p>\n<\/li>\n<li>\n<p>\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3068\u540c\u69d8\u306e\u904b\u7528\u8a2d\u8a08<\/p>\n<\/li>\n<\/ul>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001OOH\u5e83\u544a\u306e\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u304c\u5927\u304d\u304f\u4e0b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2>\ud83c\udfd9\ufe0f \u5168\u56fd\u4e3b\u8981\u90fd\u5e02\u306e\u8857\u30ca\u30ab\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u3082\u5bfe\u5fdc<\/h2>\n<p>\u7a7a\u6e2f\u3060\u3051\u3067\u306a\u304f\u3001\u5168\u56fd\u4e3b\u8981\u90fd\u5e02\u306e\u8857\u30ca\u30ab\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3078\u306e\u914d\u4fe1\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002\u8a2a\u65e5\u5916\u56fd\u4eba\u304c\u591a\u304f\u96c6\u307e\u308b\u30a8\u30ea\u30a2\u3092\u4e2d\u5fc3\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u3068\u9023\u52d5\u3057\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u90fd\u5e02\u6ede\u5728\u4e2d\u306e\u8a8d\u77e5\u62e1\u5927\u3084\u60f3\u8d77\u5f62\u6210\u3092\u5f37\u529b\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p>Vpon\u306f\u3001\u4eca\u5f8c\u3082\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u89b3\u5149\u30fb\u5c0f\u58f2\u30fb\u81ea\u6cbb\u4f53\u30fb\u30d6\u30e9\u30f3\u30c9\u4f01\u696d\u306b\u5411\u3051\u305f\u3001\u5b9f\u52b9\u6027\u306e\u9ad8\u3044\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3092\u3055\u3089\u306b\u62e1\u5145\u3057\u3066\u3044\u304f\u65b9\u91dd\u3067\u3059\u3002<\/p>\n<hr >\n<h3>Vpon\u306b\u3064\u3044\u3066<\/h3>\n<p>Vpon\u306f\u3001\u30a2\u30b8\u30a2\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fcDX\u4f01\u696d\u3068\u3057\u3066\u3001\u72ec\u81ea\u306eAI\u6280\u8853\u3068\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u56fd\u5883\u3092\u8d8a\u3048\u305f\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u6cd5\u4eba\u306f\u300c\u65e5\u672c\u306e\u9b45\u529b\u3067\u4e16\u754c\u3092\u5143\u6c17\u306b\uff01\u300d\u3092\u30df\u30c3\u30b7\u30e7\u30f3\u306b\u63b2\u3052\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u4fc3\u9032\u3084\u6d77\u5916\u5c55\u958b\u3092\u652f\u63f4\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3002\u73fe\u5728\u3001200\u4ee5\u4e0a\u306e\u81ea\u6cbb\u4f53\u30fb\u6c11\u9593\u4f01\u696d\u3068\u9023\u643a\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u300c\u30af\u30fc\u30eb\u30b8\u30e3\u30d1\u30f3DX\u30b5\u30df\u30c3\u30c8\u300d\u306e\u4e3b\u50ac\u3084\u3001\u5185\u95a3\u5e9c \u30af\u30fc\u30eb\u30b8\u30e3\u30d1\u30f3\u5b98\u6c11\u9023\u643a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CJPF\uff09\u4e8b\u52d9\u5c40\u3082\u52d9\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>Vpon Web\u30b5\u30a4\u30c8<\/strong>: <a href=\"https:\/\/www.vpon.com\/jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vpon.com\/jp\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vpon JAPAN\u682a\u5f0f\u4f1a\u793e\u304c\u3001\u8a2a\u65e5\u5916\u56fd\u4eba\u5411\u3051\u306e\u65b0\u305f\u306a\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9pDOOH\uff08Programmatic Digital Out-Of-Home\uff09\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3068\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\u3092\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u7a7a\u6e2f\u3084\u4e3b\u8981\u90fd\u5e02\u306e\u8857\u30ca\u30ab\u3067\u8a2a\u65e5\u5916\u56fd\u4eba\u3078\u306e\u5e83\u544a\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3001\u3088\u308a\u67d4\u8edf\u306a\u904b\u7528\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","fit_primary_category":0},"categories":[4],"tags":[],"class_list":["post-972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aiit"],"_links":{"self":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=972"}],"version-history":[{"count":1,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/972\/revisions"}],"predecessor-version":[{"id":975,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/972\/revisions\/975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/media\/974"}],"wp:attachment":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}