{"id":8797,"date":"2026-02-09T17:28:18","date_gmt":"2026-02-09T08:28:18","guid":{"rendered":"https:\/\/www.lightstone.blog\/?p=8797"},"modified":"2026-02-09T17:28:18","modified_gmt":"2026-02-09T08:28:18","slug":"%e3%83%91%e3%83%96%e3%83%aa%e3%83%83%e3%82%b7%e3%83%a3%e3%83%bc%e5%bf%85%e8%a6%8b%ef%bc%81%e3%82%b8%e3%83%bc%e3%83%8b%e3%83%bc%e3%81%a8pubmatic%e3%81%8c%e8%aa%9e%e3%82%8b%e3%80%8c%e3%82%b5%e3%83%97","status":"publish","type":"post","link":"https:\/\/www.lightstone.blog\/?p=8797","title":{"rendered":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5fc5\u898b\uff01\u30b8\u30fc\u30cb\u30fc\u3068PubMatic\u304c\u8a9e\u308b\u300c\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u300d\u6700\u524d\u7dda\u30a4\u30d9\u30f3\u30c8\u958b\u50ac"},"content":{"rendered":"<h2>\ud83d\ude80 \u30b8\u30fc\u30cb\u30fc\u3068PubMatic\u304c\u5171\u50ac\uff01\u300c\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u300d\u306e\u771f\u9ac4\u306b\u8feb\u308b\u30aa\u30d5\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u958b\u50ac<\/h2>\n<p>\u8fd1\u5e74\u3001\u65e5\u672c\u306e\u5e83\u544a\u5e02\u5834\u3067\u5927\u304d\u306a\u95a2\u5fc3\u3092\u96c6\u3081\u3066\u3044\u308b\u300c\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\uff08Supply-Path Optimization\u3001\u4ee5\u4e0bSPO\uff09\u300d\u3002\u3053\u306e\u91cd\u8981\u306a\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u3001\u682a\u5f0f\u4f1a\u793e\u30b8\u30fc\u30cb\u30fc\u3068PubMatic\u304c\u5171\u50ac\u3067\u30aa\u30d5\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u300c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u305f\u3081\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u6700\u9069\u5316\u300d\u30922\u670825\u65e5\u306b\u958b\u50ac\u3057\u307e\u3059\u3002<\/p>\n<h2>\ud83d\udca1 \u30a4\u30d9\u30f3\u30c8\u6982\u8981\uff1aSPO\u3092\u591a\u89d2\u7684\u306b\u7406\u89e3\u3059\u308b\u4e00\u65e5<\/h2>\n<p>\u672c\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001SSP\uff08Supply-Side Platform\uff09\u3001DSP\uff08Demand-Side Platform\uff09\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u304b\u3089SPO\u3092\u6398\u308a\u4e0b\u3052\u308b\u3001\u307e\u305f\u3068\u306a\u3044\u6a5f\u4f1a\u3067\u3059\u3002\u30c8\u30fc\u30af\u30bb\u30c3\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u591a\u5c90\u306b\u308f\u305f\u308b\u30c6\u30fc\u30de\u304c\u8b70\u8ad6\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p>\u56fd\u5185\u5e02\u5834\u3067\u306e\u5bfe\u5fdc\u72b6\u6cc1<\/p>\n<\/li>\n<li>\n<p>\u30b0\u30ed\u30fc\u30d0\u30ebSSP\u306e\u6226\u7565<\/p>\n<\/li>\n<li>\n<p>\u30d0\u30a4\u30b5\u30a4\u30c9\u306e\u6700\u65b0\u30cb\u30fc\u30ba<\/p>\n<\/li>\n<\/ul>\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u5192\u982d\u3067\u306f\u3001\u300cads.txt\u300d\u3084\u300csellers.json\u300d\u3001\u300cSupply Chain object\u300d\u3068\u3044\u3063\u305fSPO\u306e\u57fa\u790e\u3068\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u3082\u4e01\u5be7\u306b\u89e3\u8aac\u3055\u308c\u308b\u305f\u3081\u3001\u521d\u5fc3\u8005\u306e\u65b9\u3082\u5b89\u5fc3\u3057\u3066\u53c2\u52a0\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5148\u65e5\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u516c\u958b\u3055\u308c\u305f\u3001\u30b8\u30fc\u30cb\u30fc\u304c\u53c2\u753b\u3059\u308bPubMatic\u306e\u300c\u30a2\u30af\u30bb\u30b9\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u300d\u306b\u3064\u3044\u3066\u3082\u8a73\u3057\u304f\u8aac\u660e\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u5f8c\u306b\u306f\u4ea4\u6d41\u4f1a\u3082\u4e88\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u540c\u3058\u8ab2\u984c\u3092\u6301\u3064\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u540c\u58eb\u304c\u60c5\u5831\u4ea4\u63db\u3067\u304d\u308b\u8cb4\u91cd\u306a\u5834\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\ud83e\udd1d<\/p>\n<h2>\u2728 \u3053\u3093\u306a\u65b9\u306b\u304a\u3059\u3059\u3081\uff01<\/h2>\n<ul>\n<li>\n<p>SSP\u3084DSP\u3001\u5e83\u544a\u4e3b\u306e\u8996\u70b9\u3092\u77e5\u308a\u305f\u3044\u65b9<\/p>\n<\/li>\n<li>\n<p>\u300cSPO\u300d\u3084\u300c\u900f\u660e\u6027\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u306f\u8033\u306b\u3059\u308b\u304c\u3001\u5b9f\u969b\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u65b9<\/p>\n<\/li>\n<li>\n<p>\u300csellers.json\u300d\u3084\u300cads.txt\u300d\u3092\u3001\u306a\u3093\u3068\u306a\u304f\u7ba1\u7406\u3057\u3066\u3044\u308b\u65b9<\/p>\n<\/li>\n<\/ul>\n<h2>\ud83d\udcc5 \u958b\u50ac\u8a73\u7d30<\/h2>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: left\">\u9805\u76ee<\/th>\n<th style=\"text-align: left\">\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left\"><strong>\u65e5\u6642<\/strong><\/td>\n<td style=\"text-align: left\">2026\u5e742\u670825\u65e5\uff08\u6c34\uff0917:00\uff5e20:00<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>\u958b\u50ac\u5f62\u5f0f<\/strong><\/td>\n<td style=\"text-align: left\">\u30aa\u30d5\u30e9\u30a4\u30f3\u4f1a\u5834\uff08\u203b\u30aa\u30f3\u30e9\u30a4\u30f3\u914d\u4fe1\u306f\u3054\u3056\u3044\u307e\u305b\u3093\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>\u53c2\u52a0\u8cbb<\/strong><\/td>\n<td style=\"text-align: left\">\u7121\u6599<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>\u4f1a\u5834<\/strong><\/td>\n<td style=\"text-align: left\">\u30b8\u30fc\u30cb\u30fc \u30aa\u30d5\u30a3\u30b9\uff08\u897f\u65b0\u5bbf\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>\u53c2\u52a0\u65b9\u6cd5<\/strong><\/td>\n<td style=\"text-align: left\">\u4ee5\u4e0b\u306eURL\u304b\u3089\u767b\u9332\u3092\u304a\u9858\u3044\u3057\u307e\u3059<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>URL<\/strong><\/td>\n<td style=\"text-align: left\"><a href=\"https:\/\/ad-insight.geniee.co.jp\/seminar\/20260225\" target=\"_blank\" rel=\"noopener\">\u30a4\u30d9\u30f3\u30c8\u767b\u9332\u306f\u3053\u3061\u3089<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u3010\u6ce8\u610f\u4e8b\u9805\u3011<\/strong><br >\n\u540c\u696d\u4ed6\u793e\u306b\u3042\u305f\u308b\u4f01\u696d\u306e\u65b9\u306e\u3054\u53c2\u52a0\u306f\u3054\u9060\u616e\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" alt=\"\u30a4\u30d9\u30f3\u30c8\u544a\u77e5\u753b\u50cf\" src=\"\/wp-content\/uploads\/2026\/02\/a79c1c4d2e1e7c6ee23d6efb18b65fd0_resized_converted.png\" ><\/p>\n<h2>\ud83c\udf10 PubMatic\u3068\u30b8\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066<\/h2>\n<h3>PubMatic<\/h3>\n<p>PubMatic\u306f\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30a2\u30c9\u30c6\u30af\u4f01\u696d\u3068\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u30022006\u5e74\u306e\u5275\u696d\u4ee5\u6765\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u4e3b\u8981\u306a\u9032\u5316\u3092\u5148\u5c0e\u3057\u3001OpenRTB\u53d6\u5f15\u306e\u5b9f\u73fe\u304b\u3089AI\u30c9\u30ea\u30d6\u30f3\u306e\u6700\u9069\u5316\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3057\u305f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u307e\u3067\u3001\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u307e\u3057\u305f\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30b9\u30b1\u30fc\u30eb\u3001\u5b9f\u8a3c\u3055\u308c\u305f\u4fe1\u983c\u6027\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u3067\u53ce\u76ca\u6027\u304c\u9ad8\u304f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u69cb\u7bc9\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>URL<\/strong>: <a href=\"https:\/\/pubmatic.co.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pubmatic.co.jp\/<\/a><\/li>\n<\/ul>\n<h3>\u682a\u5f0f\u4f1a\u793e\u30b8\u30fc\u30cb\u30fc<\/h3>\n<p>\u30b8\u30fc\u30cb\u30fc\u306f\u3001\u300c\u8ab0\u3082\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u529f\u3067\u304d\u308b\u4e16\u754c\u3092\u5275\u308b\u300d\u3001\u300c\u65e5\u672c\u767a\u306e\u4e16\u754c\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3068\u306a\u308a\u3001\u65e5\u672c\u3068\u30a2\u30b8\u30a2\u306b\u8ca2\u732e\u3059\u308b\u300d\u3068\u3044\u30462\u3064\u306ePurpose\uff08\u4f01\u696d\u306e\u5b58\u5728\u610f\u7fa9\uff09\u306e\u3082\u3068\u3001\u4f01\u696d\u306e\u53ce\u76ca\u62e1\u5927\u30fb\u751f\u7523\u6027\u5411\u4e0a\u306a\u3069\u69d8\u3005\u306a\u8ab2\u984c\u89e3\u6c7a\u306b\u3064\u306a\u304c\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u30fb\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30ab\u30f3\u30d1\u30cb\u30fc\u3067\u3059\u3002<\/p>\n<p>\u56fd\u5185\u6700\u5927\u898f\u6a21\u306e\u30a2\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b\u300cGENIEE SSP\u300d\u306f\u3001\u30b8\u30fc\u30cb\u30fc\u304c\u72ec\u81ea\u306b\u958b\u767a\u3057\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e1\u30c7\u30a3\u30a2\u69d8\u5411\u3051\u306e\u5e83\u544a\u53ce\u76ca\u6700\u5927\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u7d14\u5e83\u544a\u3084RTB\u306b\u3088\u308b\u5165\u672d\u3001\u8907\u6570\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u6700\u3082\u53ce\u76ca\u306e\u9ad8\u3044\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u53ce\u76ca\u306e\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u8c4a\u5bcc\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u72ec\u81ea\u306e\u914d\u4fe1\u30ed\u30b8\u30c3\u30af\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u69d8\u306e\u5e83\u544a\u904b\u7528\u3092\u30d5\u30eb\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p><strong>\u30b8\u30fc\u30cb\u30fc\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u5148<\/strong><\/p>\n<ul>\n<li>\n<p>\u682a\u5f0f\u4f1a\u793e\u30b8\u30fc\u30cb\u30fc \u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u4e8b\u696d\u90e8 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0<\/p>\n<\/li>\n<li>\n<p>TEL\uff1a03-5909-8175<\/p>\n<\/li>\n<li>\n<p>MAIL\uff1a<a href=\"mailto:ads.platform_mkt@geniee.co.jp\" target=\"_blank\" rel=\"noopener\">ads.platform_mkt@geniee.co.jp<\/a><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>GENIEE SSP URL<\/strong>: <a href=\"https:\/\/geniee.co.jp\/products\/ssp.php\" target=\"_blank\" rel=\"noopener\">https:\/\/geniee.co.jp\/products\/ssp.php<\/a><\/p>\n<\/li>\n<li>\n<p><strong>\u4f1a\u793e\u6982\u8981 URL<\/strong>: <a href=\"https:\/\/geniee.co.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/geniee.co.jp\/<\/a><\/p>\n<\/li>\n<li>\n<p><strong>\u95a2\u9023\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/strong>: <a href=\"https:\/\/geniee.co.jp\/news\/20260205\/\" target=\"_blank\" rel=\"noopener\">\u30b8\u30fc\u30cb\u30fc\u3001PubMatic\u306e\u300c\u30a2\u30af\u30bb\u30b9\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u300d\u306b\u53c2\u753b<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>\ud83d\udcc8 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