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><\/p>\n<h2>SNS\u306f\u300c\u77e5\u308b\u5834\u6240\u300d\uff01\u8cfc\u5165\u306f\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3084EC\u304c\u4e3b\u6d41<\/h2>\n<p>SNS\u306f\u7f8e\u5bb9\u5546\u54c1\u306e\u5f37\u529b\u306a\u60c5\u5831\u6e90\u3067\u3059\u304c\u3001\u8cfc\u5165\u5834\u6240\u3068\u3057\u3066\u306f\u6a5f\u80fd\u3057\u3066\u3044\u307e\u305b\u3093\u3002SNS\u3067\u5546\u54c1\u3092\u77e5\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u306e\u306f\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3001Amazon\u3001\u697d\u5929\u5e02\u5834\u3068\u3044\u3063\u305f\u3001\u666e\u6bb5\u4f7f\u3044\u6163\u308c\u305f\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb\u304c\u4e3b\u6d41\u3067\u3059\u300220\u4ee3\u3067\u306fSNS\u7d4c\u7531\u3067\u306e\u8cfc\u5165\u3082\u4e00\u5b9a\u6570\u898b\u3089\u308c\u307e\u3059\u304c\u3001\u5e74\u4ee3\u304c\u4e0a\u304c\u308b\u306b\u3064\u308c\u3066\u305d\u306e\u5272\u5408\u306f\u6e1b\u5c11\u3057\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3084EC\u30e2\u30fc\u30eb\u3001\u30d6\u30e9\u30f3\u30c9\u516c\u5f0f\u30b5\u30a4\u30c8\u30fb\u516c\u5f0f\u30a2\u30d7\u30ea\u306e\u5b58\u5728\u611f\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u7d50\u679c\u304b\u3089\u3001SNS\u306f\u7f8e\u5bb9\u5546\u54c1\u306e\u300c\u58f2\u308a\u5834\u300d\u3067\u306f\u306a\u304f\u3001\u300c<strong>\u5165\u53e3<\/strong>\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u306fSNS\u3067\u5546\u54c1\u3092\u767a\u898b\u3057\u3001\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u3067\u8a73\u7d30\u3092\u78ba\u8a8d\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u5229\u4fbf\u6027\u306e\u9ad8\u3044\u5834\u6240\u3067\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u6d41\u308c\u304c\u5b9a\u7740\u3057\u3066\u3044\u307e\u3059\u3002\u5546\u54c1\u306e\u767a\u898b\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u52d5\u7dda\u8a2d\u8a08\u304c\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\ud83c\udfaf<\/p>\n<p><img decoding=\"async\" alt=\"\u8cfc\u5165\u5834\u6240\u3068SNS\u306e\u5f79\u5272\" src=\"\/wp-content\/uploads\/2026\/05\/df9853943775656906b180f2f20ec9ac_resized_converted.png\" ><\/p>\n<h2>\u97d3\u56fd\u30b3\u30b9\u30e1\u300130\u4ee3\u524d\u534a\u307e\u3067\u306f\u7d76\u5927\u306a\u4eba\u6c17\u308240\u4ee3\u3067\u306f\u95a2\u5fc3\u8584\u306b<\/h2>\n<p>\u97d3\u56fd\u30b3\u30b9\u30e1\u306e\u6d78\u900f\u5ea6\u306b\u3082\u5e74\u4ee3\u306b\u3088\u308b\u5927\u304d\u306a\u9055\u3044\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u300220\u4ee3\u304b\u308930\u4ee3\u524d\u534a\u306b\u304b\u3051\u3066\u306f\u3001\u97d3\u56fd\u30b3\u30b9\u30e1\u306e\u8cfc\u5165\u7d4c\u9a13\u304c\u975e\u5e38\u306b\u9ad8\u304f\u3001\u5e83\u304f\u6d78\u900f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u4fa1\u683c\u306e\u624b\u9803\u3055\u3001\u4f7f\u7528\u611f\u3084\u52b9\u679c\u306e\u826f\u3055\u3001SNS\u30fb\u53e3\u30b3\u30df\u3067\u306e\u8a55\u4fa1\u306e\u9ad8\u3055\u306a\u3069\u304c\u3001\u3053\u308c\u3089\u306e\u4e16\u4ee3\u306b\u652f\u6301\u3055\u308c\u308b\u7406\u7531\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u300140\u4ee3\u306b\u306a\u308b\u3068\u72b6\u6cc1\u306f\u4e00\u5909\u3057\u3001\u300c\u8208\u5473\u3082\u306a\u3044\u300d\u3068\u56de\u7b54\u3059\u308b\u5c64\u304c\u904e\u534a\u6570\u306b\u9054\u3057\u307e\u3059\u3002\u7279\u306b40\u4ee3\u5f8c\u534a\u3067\u306f\u3001\u305d\u306e\u5272\u5408\u304c\u3055\u3089\u306b\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u306f\u3001\u97d3\u56fd\u30b3\u30b9\u30e1\u304c\u5168\u4e16\u4ee3\u306b\u4e00\u69d8\u306b\u5e83\u304c\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u7279\u5b9a\u306e\u4e16\u4ee3\u306b\u5f37\u304f\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u5e02\u5834\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u4ee3\u9593\u306e\u30cb\u30fc\u30ba\u3084\u4fa1\u5024\u89b3\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3057\u3087\u3046\u3002\ud83c\uddf0\ud83c\uddf7<\/p>\n<p><img decoding=\"async\" alt=\"\u97d3\u56fd\u30b3\u30b9\u30e1\u6d78\u900f\u5ea6\" src=\"\/wp-content\/uploads\/2026\/05\/6b36415fcd963160e2ba6dca6e0c5cf9_resized_converted.png\" ><\/p>\n<h2>\u7f8e\u5bb9\u5e02\u5834\u306e\u300c\u5730\u6bbb\u5909\u52d5\u300d\u304c\u793a\u3059\u65b0\u305f\u306a\u6226\u7565\u306e\u65b9\u5411\u6027<\/h2>\n<p>\u4eca\u56de\u306e\u8abf\u67fb\u304b\u3089\u898b\u3048\u3066\u304d\u305f\u306e\u306f\u3001\u7f8e\u5bb9\u5e02\u5834\u3067\u8d77\u304d\u3066\u3044\u308b\u306e\u304c\u300c\u5e97\u982d\u96e2\u308c\u300d\u3068\u3044\u3046\u5358\u7d14\u306a\u73fe\u8c61\u3067\u306f\u306a\u304f\u3001\u300c<strong>\u6c7a\u3081\u624b\u306e\u79fb\u52d5<\/strong>\u300d\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u300240\u4ee3\u3067\u306f\u5e97\u982d\u306e\u5b58\u5728\u611f\u306f\u4f9d\u7136\u3068\u3057\u3066\u9ad8\u3044\u3082\u306e\u306e\u3001\u8cfc\u5165\u306e\u6700\u7d42\u7684\u306a\u6c7a\u3081\u624b\u306b\u306f\u306a\u308a\u304d\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u5e97\u982d\u3067\u5546\u54c1\u3092\u300c\u898b\u308b\u300d\u300c\u8a66\u3059\u300d\u300c\u78ba\u8a8d\u3059\u308b\u300d\u3068\u3044\u3046\u884c\u52d5\u306f\u3059\u308b\u3082\u306e\u306e\u3001\u6700\u7d42\u7684\u306a\u5224\u65ad\u306f\u300c\u4fa1\u683c\u300d\u300c\u53e3\u30b3\u30df\u300d\u300c\u52b9\u679c\u5b9f\u611f\u300d\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u500b\u4eba\u7684\u306a\u7d0d\u5f97\u611f\u306b\u57fa\u3065\u304f\u8981\u7d20\u3067\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5909\u5316\u306f\u3001\u5f93\u6765\u306e\u300c<strong>\u5e83\u544a\u3067\u77e5\u308b \u2192 \u5e97\u982d\u3067\u52e7\u3081\u3089\u308c\u308b \u2192 \u6709\u540d\u30d6\u30e9\u30f3\u30c9\u3060\u304b\u3089\u8cb7\u3046<\/strong>\u300d\u3068\u3044\u3046\u6d41\u308c\u304c\u3001\u82e5\u5e74\u5c64\u304b\u3089\u4e2d\u5805\u5c64\u306b\u304b\u3051\u3066\u901a\u7528\u3057\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u306e\u7f8e\u5bb9\u5e02\u5834\u3067\u306f\u3001\u300c<strong>SNS\u3067\u77e5\u308b \u2192 \u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u3067\u78ba\u8a8d\u3059\u308b \u2192 \u4fa1\u683c\u3084\u52b9\u679c\u306b\u7d0d\u5f97\u3059\u308b \u2192 \u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3084EC\u3067\u8cfc\u5165\u3059\u308b<\/strong>\u300d\u3068\u3044\u3046\u65b0\u305f\u306a\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002\u4f01\u696d\u306f\u3001SNS\u3067\u306e\u767a\u898b\u304b\u3089\u59cb\u307e\u308a\u3001\u53e3\u30b3\u30df\u3067\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u3001\u751f\u6d3b\u30c1\u30e3\u30cd\u30eb\u3067\u9078\u3070\u308c\u308b\u3088\u3046\u306a\u7d71\u5408\u7684\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5358\u306bSNS\u3092\u6d3b\u7528\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u300c\u7d0d\u5f97\u3057\u3066\u8cb7\u3046\u300d\u305f\u3081\u306e\u60c5\u5831\u63d0\u4f9b\u3068\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u5c0e\u7dda\u4f5c\u308a\u304c\u9375\u3068\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\ud83d\udd11<\/p>\n<p>\u7f8e\u5bb9\u5e02\u5834\u306f\u4eca\u3001\u300c\u898b\u305b\u308c\u3070\u58f2\u308c\u308b\u300d\u5e02\u5834\u304b\u3089\u3001\u300c<strong>\u8abf\u3079\u3066\u7d0d\u5f97\u3057\u3066\u8cb7\u3046<\/strong>\u300d\u5e02\u5834\u3078\u3068\u5927\u304d\u304f\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u5909\u5316\u3092\u6349\u3048\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u69d8\u5f0f\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3001\u4eca\u5f8c\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u8abf\u67fb\u6982\u8981\u3068Chocobra Research\u306b\u3064\u3044\u3066<\/h2>\n<p>\u672c\u8abf\u67fb\u306f\u3001Chocobra Research\u304c\u8abf\u67fb\u4e3b\u4f53\u3068\u306a\u308a\u3001\u682a\u5f0f\u4f1a\u793e\u30a2\u30a4\u30d6\u30ea\u30c3\u30b8\uff08Freeasy\uff09\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u8abf\u67fb\u5f62\u5f0f\u3067\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\n<p><strong>\u8abf\u67fb\u5bfe\u8c61<\/strong>: 20\uff5e49\u6b73\u5973\u6027<\/p>\n<\/li>\n<li>\n<p><strong>\u6709\u52b9\u56de\u7b54\u6570<\/strong>: 3,000\u4eba\uff0820\u4ee3\u30fb30\u4ee3\u30fb40\u4ee3 \u54041,000\u4eba\uff09<\/p>\n<\/li>\n<li>\n<p><strong>\u8abf\u67fb\u5185\u5bb9<\/strong>: \u7f8e\u5bb9\u5546\u54c1\u306e\u4e3b\u306a\u60c5\u5831\u6e90\u3001\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u3001\u5546\u54c1\u9078\u3073\u3067\u91cd\u8996\u3059\u308b\u70b9\u3001\u97d3\u56fd\u30b3\u30b9\u30e1\u8cfc\u5165\u7d4c\u9a13\u3001\u8cfc\u5165\u6642\u306e\u5f71\u97ff\u6e90<\/p>\n<\/li>\n<li>\n<p><strong>\u8abf\u67fb\u671f\u9593<\/strong>: 2026\u5e743\u670817\u65e5\uff5e4\u670823\u65e5<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u30b6\u30fb\u30d7\u30ec\u30df\u30a8\u30fc\u30eb\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e<\/strong>\u306f\u3001\u5316\u7ca7\u54c1\u53ca\u3073\u7f8e\u5bb9\u7528\u54c1\u306e\u4f01\u753b\u3001\u958b\u767a\u3001\u8ca9\u58f2\u3001\u8f38\u51fa\u5165\u306b\u52a0\u3048\u3001\u7f8e\u5bb9\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2\u9818\u57df\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u5206\u6790\u53ca\u3073\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a href=\"https:\/\/premier-factory.co.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/premier-factory.co.jp\/<\/a><\/li>\n<\/ul>\n<p><strong>Chocobra<\/strong>\u306f\u3001\u6bdb\u7a74\u30b1\u30a2\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308a\u3001Chocobra Research\u3068\u3057\u3066\u7f8e\u5bb9\u5e02\u5834\u306e\u8abf\u67fb\u30fb\u5206\u6790\u30fb\u60c5\u5831\u767a\u4fe1\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\uff1a<a href=\"https:\/\/chocobra.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/chocobra.jp\/<\/a><\/li>\n<\/ul>\n<h3>\u8abf\u67fb\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066<\/h3>\n<p>\u672c\u8abf\u67fb\u306e\u8a73\u7d30\u5206\u6790\u304a\u3088\u3073\u69cb\u9020\u6574\u7406\u306f\u3001\u516c\u5f0f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306b\u3066\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p>\u516c\u5f0f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\uff1a<a href=\"https:\/\/premier-factory.co.jp\/beauty-market-shift-2026-whitepaper\/\" target=\"_blank\" rel=\"noopener\">https:\/\/premier-factory.co.jp\/beauty-market-shift-2026-whitepaper\/<\/a><\/p>\n<\/li>\n<li>\n<p>\u8a2d\u554f\u5225\u306e\u96c6\u8a08\u30c7\u30fc\u30bf\u304a\u3088\u3073\u30af\u30ed\u30b9\u5206\u6790\u7d50\u679c\uff1a<a href=\"https:\/\/premier-factory.co.jp\/beauty-purchase-behavior-dataset-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/premier-factory.co.jp\/beauty-purchase-behavior-dataset-2026\/<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chocobra Research\u304c\u5b9f\u65bd\u3057\u305f20\u4ee3\u301c40\u4ee3\u5973\u60273,000\u4eba\u3078\u306e\u7f8e\u5bb9\u5546\u54c1\u8cfc\u8cb7\u884c\u52d5\u8abf\u67fb\u306b\u3088\u308a\u3001\u7f8e\u5bb9\u5e02\u5834\u3067\u8d77\u304d\u3066\u3044\u308b\u5730\u6bbb\u5909\u52d5\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30c6\u30ec\u30d3CM\u3084\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u3060\u3051\u3067\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u3064\u304b\u3081\u306a\u304f\u306a\u308a\u3001\u300cSNS\u3067\u77e5\u308a\u3001\u4fa1\u683c\u30fb\u53e3\u30b3\u30df\u30fb\u52b9\u679c\u5b9f\u611f\u3067\u7d0d\u5f97\u3057\u3066\u8cfc\u5165\u3059\u308b\u300d\u65b0\u305f\u306a\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u304c\u78ba\u7acb\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u306e\u5909\u5316\u306e\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3068\u3001\u4f01\u696d\u304c\u53d6\u308b\u3079\u304d\u6226\u7565\u306b\u3064\u3044\u3066\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":20155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","fit_primary_category":0},"categories":[3],"tags":[],"class_list":["post-20162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3"],"_links":{"self":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/20162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20162"}],"version-history":[{"count":1,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/20162\/revisions"}],"predecessor-version":[{"id":20168,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/20162\/revisions\/20168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/media\/20155"}],"wp:attachment":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}