{"id":16032,"date":"2026-04-07T14:28:39","date_gmt":"2026-04-07T05:28:39","guid":{"rendered":"https:\/\/www.lightstone.blog\/?p=16032"},"modified":"2026-04-07T14:28:39","modified_gmt":"2026-04-07T05:28:39","slug":"%e3%80%90btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e6%96%b0%e5%b8%b8%e8%ad%98%e3%80%91%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e9%9b%a2%e8%84%b1%e7%8e%879","status":"publish","type":"post","link":"https:\/\/www.lightstone.blog\/?p=16032","title":{"rendered":"\u3010BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u5e38\u8b58\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u96e2\u8131\u73879\u5272\u3092\u6253\u7834\u3059\u308b\u300c\u696d\u754c\u7279\u5316\u578bBtoB\u30b3\u30f3\u30c6\u30f3\u30c4 Perfect Guide 2026\u300d\u304c\u7121\u6599\u516c\u958b\uff01"},"content":{"rendered":"<h2>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u73fe\u72b6\u3068\u8ab2\u984c\uff1a\u306a\u305c\u7d049\u5272\u304c\u96e2\u8131\u3059\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u73fe\u4ee3\u306eBtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u305d\u306e\u91cf\u306e\u591a\u3055\u304b\u3089\u53d7\u3051\u624b\u3092\u5727\u5012\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u7d049\u5272\u3082\u306e\u95b2\u89a7\u8005\u304c\u300c\u81ea\u5206\u305f\u3061\u5411\u3051\u3067\u306f\u306a\u3044\u300d\u3068\u611f\u3058\u3066\u96e2\u8131\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u8cfc\u8cb7\u62c5\u5f53\u8005\u306e77.2%\u304c\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u306b\u5727\u5012\u3055\u308c\u305f\u7d4c\u9a13\u304c\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\u3001\u307e\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e86.5%\u304c\u300c\u696d\u754c\u5225\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u3079\u304d\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u753b\u4e00\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u304c\u3082\u306f\u3084\u901a\u7528\u3057\u306a\u3044\u6642\u4ee3\u304c\u5230\u6765\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>IDEATECH\u304c\u63d0\u6848\u3059\u308b\u300c\u696d\u754c\u7279\u5316\u578bBtoB\u30b3\u30f3\u30c6\u30f3\u30c4 Perfect Guide 2026\u300d<\/h2>\n<p>\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u3001\u682a\u5f0f\u4f1a\u793eIDEATECH\u306f\u3001Go to Market\uff08GTM\uff09\u6226\u7565\u306e\u8996\u70b9\u304b\u3089\u8a2d\u8a08\u3055\u308c\u305f\u300c\u696d\u754c\u7279\u5316\u578bBtoB\u30b3\u30f3\u30c6\u30f3\u30c4 Perfect Guide 2026\u300d\u3092\u7121\u6599\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001Microsoft\u696d\u52d9\u57f7\u884c\u5f79\u54e1\u3084Cisco Systems\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u9577\u7b49\u3092\u6b74\u4efb\u3057\u305f\u5317\u5ddd\u88d5\u5eb7\u6c0f\u306e\u76e3\u4fee\u306e\u3082\u3068\u3001\u767a\u4fe1\u5074\u3068\u53d7\u3051\u624b\u5074\u306e\u8a8d\u8b58\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" alt=\"Go To Market\u306e\u8996\u70b9\u3067\u8a2d\u8a08\u3055\u308c\u305f\u696d\u754c\u7279\u5316\u578b\u306eBtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u8cc7\u6599\u306e\u8868\u7d19\" src=\"\/wp-content\/uploads\/2026\/04\/4880f0f34dd494708f414920b2b5b942_resized_converted.png\" ><\/p>\n<h2>GTM\u6226\u7565\u3067\u300c\u8ab0\u306b\u30fb\u4f55\u3092\u30fb\u3069\u3046\u5c4a\u3051\u308b\u304b\u300d\u3092\u660e\u78ba\u306b<\/h2>\n<p>\u672c\u30ac\u30a4\u30c9\u306e\u6838\u5fc3\u306f\u3001GTM\u6226\u7565\u3092\u7528\u3044\u3066\u300c\u8ab0\u306b\u30fb\u4f55\u3092\u30fb\u3069\u3046\u5c4a\u3051\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u624b\u9806\u306b\u3042\u308a\u307e\u3059\u3002\u696d\u754c\u5358\u4f4d\u3067\u5e02\u5834\u3092\u5b9a\u7fa9\u3057\u3001\u72ec\u81ea\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u3051\u624b\u306e\u5171\u611f\u3001\u4fe1\u983c\u3001\u305d\u3057\u3066\u793e\u5185\u5408\u610f\u3092\u751f\u307f\u51fa\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\u624b\u6cd5\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u4fdd\u3061\u306a\u304c\u3089\u8907\u6570\u306e\u696d\u754c\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6a2a\u5c55\u958b\u3059\u308b\u8a2d\u8a08\u30d1\u30bf\u30fc\u30f3\u3082\u7d39\u4ecb\u3055\u308c\u3066\u304a\u308a\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u76ee\u6307\u3059\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u304d\u3063\u3068\u5f79\u7acb\u3064\u60c5\u5831\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" alt=\"BtoB\u306eGo to Market\u6226\u7565\u306b\u304a\u3051\u308b\u5e02\u5834\u5358\u4f4d\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u3064\u3044\u3066\u89e3\u8aac\" src=\"\/wp-content\/uploads\/2026\/04\/b25bd70042f0e89227033b8eabb96d36_resized_converted.png\" ><\/p>\n<h2>\u30ac\u30a4\u30c9\u3067\u5f97\u3089\u308c\u308b\u5177\u4f53\u7684\u306a\u77e5\u898b\u3068\u5bfe\u8c61\u8005<\/h2>\n<p>\u3053\u306e\u8cc7\u6599\u3092\u901a\u3058\u3066\u3001\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u77e5\u898b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bGo to Market\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f<\/p>\n<\/li>\n<li>\n<p>\u72ec\u81ea\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u696d\u754c\u7279\u5316\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\u624b\u6cd5<\/p>\n<\/li>\n<li>\n<p>\u300c\u5171\u901a\u69cb\u9020\uff0b\u8ab2\u984c\u5dee\u3057\u66ff\u3048\u300d\u306b\u3088\u308b\u696d\u754c\u7279\u5316\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6a2a\u5c55\u958b\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/p>\n<\/li>\n<\/ul>\n<p>\u7279\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u6301\u3064\u65b9\u306b\u5f37\u304f\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u898b\u76f4\u3057\u3092\u691c\u8a0e\u3057\u3066\u3044\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3054\u62c5\u5f53\u8005\u69d8<\/p>\n<\/li>\n<li>\n<p>\u696d\u754c\u5225\u306b\u523a\u3055\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u308a\u65b9\u3092\u6a21\u7d22\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8cac\u4efb\u8005\u306e\u65b9<\/p>\n<\/li>\n<li>\n<p>\u793e\u5185\u306b\u30ce\u30a6\u30cf\u30a6\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u4e8b\u696d\u958b\u767a\u30fb\u7d4c\u55b6\u4f01\u753b\u3054\u62c5\u5f53\u8005\u69d8<\/p>\n<\/li>\n<\/ul>\n<h2>\u3055\u3089\u306a\u308b\u5b66\u3073\u3078\uff1a\u95a2\u9023\u30bb\u30df\u30ca\u30fc\u306e\u3054\u6848\u5185<\/h2>\n<p>\u672c\u30ac\u30a4\u30c9\u3067\u89e3\u8aac\u3055\u308c\u305f\u5185\u5bb9\u3092\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3001\u5b9f\u8df5\u7684\u306aGTM\u6226\u7565\u3092\u5b66\u3073\u305f\u3044\u65b9\u306e\u305f\u3081\u306b\u3001\u95a2\u9023\u30bb\u30df\u30ca\u30fc\u3082\u958b\u50ac\u3055\u308c\u307e\u3059\u3002BtoB\u30d0\u30a4\u30e4\u30fc\u306e72.7%\u304c\u521d\u56de\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u6642\u70b9\u3067\u8cfc\u8cb7\u6761\u4ef6\u3092\u6c7a\u3081\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u691c\u8a0e\u5019\u88dc\u306b\u5165\u308b\u305f\u3081\u306e\u6226\u7565\u8a2d\u8a08\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u672c\u30ac\u30a4\u30c9\u3068\u30bb\u30df\u30ca\u30fc\u3092\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001GTM\u6226\u7565\u306e\u7406\u89e3\u304b\u3089\u5b9f\u884c\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u7fd2\u5f97\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" alt=\"\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5e02\u5834\u306b\u304a\u3051\u308bBtoB\u5927\u578b\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u7740\u76ee\u3057\u3001\u300c\u6bd4\u8f03\u30c6\u30fc\u30d6\u30eb\u306b\u8f09\u308b\u300d\u305f\u3081\u306eGTM\u6226\u7565\u3092\u5fb9\u5e95\u89e3\u8aac\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u306e\u544a\u77e5\" src=\"\/wp-content\/uploads\/2026\/04\/cbde5378bad2d012702a94d7777701e3_resized_converted.png\" ><\/p>\n<h2>\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9769\u65b0\u3057\u3088\u3046\uff01\ud83d\ude80<\/h2>\n<p>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u306b\u60a9\u3080\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u300c\u696d\u754c\u7279\u5316\u578bBtoB\u30b3\u30f3\u30c6\u30f3\u30c4 Perfect Guide 2026\u300d\u306f\u3001\u65b0\u305f\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u5f37\u529b\u306a\u7f85\u91dd\u76e4\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u8cb4\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u3078\u3068\u5f15\u304d\u4e0a\u3052\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\n<p>\u300c\u696d\u754c\u7279\u5316\u578bBtoB\u30b3\u30f3\u30c6\u30f3\u30c4 Perfect Guide 2026\u300d\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b: <a href=\"https:\/\/ideatech.jp\/download\/340\/?utm_source=pr_260407%20\" target=\"_blank\" rel=\"noopener\">https:\/\/ideatech.jp\/download\/340\/?utm_source=pr_260407%20<\/a><\/p>\n<\/li>\n<li>\n<p>\u95a2\u9023\u30bb\u30df\u30ca\u30fc\u306e\u8a73\u7d30\u30fb\u304a\u7533\u3057\u8fbc\u307f\u306f\u3053\u3061\u3089: <a href=\"https:\/\/ideatech.jp\/seminar\/260417\" target=\"_blank\" rel=\"noopener\">https:\/\/ideatech.jp\/seminar\/260417<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>\u682a\u5f0f\u4f1a\u793eIDEATECH\u306b\u3064\u3044\u3066<\/h2>\n<p>\u682a\u5f0f\u4f1a\u793eIDEATECH\u306f\u3001\u30ea\u30b5\u30fc\u30c1\u30c7\u30fc\u30bf\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300c\u30ea\u30b5\u30d4\u30fc\u00ae\ufe0e\u300d\u3084\u30ec\u30dd\u30fc\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300c\u30ec\u30dd\u30d4\u30fc\u00ae\ufe0e\u300d\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308bIDEA\u30b3\u30f3\u30c6\u30f3\u30c4\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002URL: <a href=\"https:\/\/ideatech.jp\" target=\"_blank\" rel=\"noopener\">https:\/\/ideatech.jp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7d049\u5272\u304c\u300c\u81ea\u5206\u3054\u3068\u5316\u300d\u3055\u308c\u305a\u306b\u96e2\u8131\u3057\u3066\u3044\u308b\u73fe\u72b6\u306b\u5bfe\u3057\u3001IDEATECH\u304c\u300cGo to Market\u300d\u8996\u70b9\u3067\u8a2d\u8a08\u3055\u308c\u305f\u300c\u696d\u754c\u7279\u5316\u578bBtoB\u30b3\u30f3\u30c6\u30f3\u30c4 Perfect Guide 2026\u300d\u3092\u7121\u6599\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u8cfc\u8cb7\u62c5\u5f53\u8005\u306e77.2%\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u306b\u5727\u5012\u3055\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e86.5%\u304c\u696d\u754c\u5225\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092\u63a8\u5968\u3059\u308b\u4e2d\u3001\u672c\u30ac\u30a4\u30c9\u306f\u72ec\u81ea\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u53d7\u3051\u624b\u306e\u5fc3\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":16034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","fit_primary_category":0},"categories":[3],"tags":[],"class_list":["post-16032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3"],"_links":{"self":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/16032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16032"}],"version-history":[{"count":1,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/16032\/revisions"}],"predecessor-version":[{"id":16039,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/posts\/16032\/revisions\/16039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=\/wp\/v2\/media\/16034"}],"wp:attachment":[{"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lightstone.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}